Glow Recipe was looking to grow from thier initial brand launch into a globally recognised skincare brand in an increasingly crowded market. Over the past decade, we partnered closely to build and evolve their identity and packaging from their first US debut into a thriving D2C and retail presence globally. Inspired by the fruit-forward ingredients at the heart of each formula, I translated vibrant, natural colours into distinctive packaging that stands apart on shelf — balancing playfulness with a sense of efficacy to create a cohesive, globally recognised brand world.